Tania Tamayo Haro

taniaharo4@gmail.com

Tania Tamayo Haro

taniaharo4@gmail.com

Product Designer turning complex products into intuitive experiences.

Product Designer turning complex products into intuitive experiences.

Product Designer turning complex products into intuitive experiences.

UX Strategy · Product Design · Research · Enterprise Platforms · Financial Services · Insurance · Global Product Teams

UX Strategy · Product Design · Research · Enterprise Platforms · Financial Services · Insurance · Global Product Teams

UX Strategy · Product Design · Research · Enterprise Platforms · Financial Services · Insurance · Global Product Teams

About me

10+ years turning user needs and business goals into scalable digital products

Based in Mexico · Working globally

View full experience

Experience

MARSH

MARSH

Global product design · Enterprise platforms · UX strategy · Research · AI-assisted UX evaluation

Global product design · Enterprise platforms · UX strategy · Research · AI-assisted UX evaluation

Designed scalable UX solutions for public-facing websites and internal tools, connecting user needs, business goals, and product requirements to support product decisions.

Designed scalable UX solutions for public-facing websites and internal tools, connecting user needs, business goals, and product requirements to support product decisions.

Previous Experience

UX/UI · Financial Services · UX Writing Chatbot flows · User Journey Maps · Design Systems

Led UX strategy and digital product design for regional financial platforms, standardizing conversational AI flows and self-service experiences across digital channels.

Previous Experience

UX/UI · Financial Services · UX Writing Chatbot flows · User Journey Maps · Design Systems

Led UX strategy and digital product design for regional financial platforms, driving the standardization of end-to-end user flows and self-service experiences across digital channels.

Where I've worked

From financial services to B2B platforms — product design, UX strategy, and systems for complex digital experiences.

MARSH

Product Designer

20+ languages | Global web experience

Global Digital Experiences, Design Systems, AI-assisted workflows.

MARSH

Product Designer

20+ languages | Global web experience

Global Digital Experiences, Design Systems, AI-assisted workflows.

MARSH RISK

Product Designer

17 Clients 1 Platform

B2B Workflows transforming fragmented processes into scalable digital experiences.

MARSH RISK

Product Designer

17 Clients 1 Platform

B2B Workflows transforming fragmented processes into scalable digital experiences.

National Bank of Panama

UX/UI Lead

Increase 10 → 40% Chatbot Usage

Conversational UX and self-service experiences for digital banking.

National Bank of Panama

UX/UI Lead

Increase 10 → 40% Chatbot Usage

Conversational UX and self-service experiences for digital banking.

BanCoppel

UX/UI Lead

Customer Journeys and UX strategy for digital banking experiences.

BanCoppel

UX/UI Lead

Customer Journeys and UX strategy for digital banking experiences.

Promerica Group

UX/UI Lead

452 icons / 8 countries

Research, usability, and scalable design systems across 8 countries.

Promerica Group

UX/UI Lead

452 icons / 8 countries

Research, usability, and scalable design systems across 8 countries.

Betcris

Design Thinking Strategies

User-centered workshops supporting product and website strategy.

Betcris

Design Thinking Strategies

User-centered workshops supporting product and website strategy.

How I Think

Understand the problem

I start by understanding the users, workflows, constraints, and business context behind the experience.

Connect user + business needs

I translate research and business requirements into product opportunities and clear design decisions.

Design the system, not just the screen

I look for patterns, relationships, and reusable foundations that can support the experience beyond a single interface.

Validate decisions

I use research, collaboration, prototypes, and feedback to challenge assumptions and improve the experience.

Scale what works

I document decisions, establish reusable patterns, and collaborate with cross-functional teams to support consistent implementation.

Understand the problem

I start by understanding the users, workflows, constraints, and business context behind the experience.

Connect user + business needs

I translate research and business requirements into product opportunities and clear design decisions.

Design the system, not just the screen

I look for patterns, relationships, and reusable foundations that can support the experience beyond a single interface.

Validate decisions

I use research, collaboration, prototypes, and feedback to challenge assumptions and improve the experience.

Scale what works

I document decisions, establish reusable patterns, and collaborate with cross-functional teams to support consistent implementation.

Understand the problem

I start by understanding the users, workflows, constraints, and business context behind the experience.

Connect user + business needs

I translate research and business requirements into product opportunities and clear design decisions.

Design the system, not just the screen

I look for patterns, relationships, and reusable foundations that can support the experience beyond a single interface.

Validate decisions

I use research, collaboration, prototypes, and feedback to challenge assumptions and improve the experience.

Scale what works

I document decisions, establish reusable patterns, and collaborate with cross-functional teams to support consistent implementation.

I know where AI creates leverage & where human judgment matters.

AI-enhanced design workflows


I leverage AI as a design accelerator — exploring concepts, synthesizing information, accelerating documentation, and improving prototyping workflows while keeping product judgment, research, and user needs at the center of the process.

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