Tania Tamayo Haro
Based in Mexico · Working globally
B2B Platform
Turning complex operational processes into a connected digital experience.
May 2025-July 2026
My Role
Product Designer-End-to-End Design
I worked across the full design lifecycle, partnering closely with stakeholders, product and engineering to turn an initially broad concept into a structured product experience.
Collaboration
Product-Engineering
Scope
Service Blueprint
UX Research
Information Architecture
Wireframing
Prototyping
Design Systems
Developer Handoff
Design QA
The Challenge
RESG teams were relying on fragmented, spreadsheet-based workflows to manage complex information, reviews and decision-making across multiple clients.
The opportunity was to move from disconnected tasks and manual coordination toward a more structured digital experience—without compromising the flexibility required by different teams and use cases.
Create a flexible foundation for clearer workflows and future growth.
Rethink spreadsheet-driven processes around how teams actually work.
01 Understand
Before designing screens, I mapped the system.
The project started with a Service Blueprint to create a shared understanding of the ecosystem, stakeholders, workflows and dependencies involved in the experience.
This became the first tangible representation of the product direction, helping stakeholders align on the opportunity before moving into detailed interface design.
The design opportunity was to create a single experience where information, actions and collaboration could live within the same workflow.
Design Strategy & Methods
Ecosystem user
User flow interaction
Moscow
Blueprint
02 Discover
I proposed research to understand how the platform should be structured.
Rather than jumping directly into UI, I proposed a research track focused on Navigation Architecture and core functionality to understand how users expected to access, monitor and act on information across the platform.
The design opportunity was to create a single experience where information, actions and collaboration could live within the same workflow.
Design Strategy & Methods
User Story
Framing Information
Architecture Information
03 Structure-Wireframes: The Turning Point
Early in the project, I introduced wireframing as a collaborative decision-making tool—not simply as a design deliverable.
Instead of debating detailed visual solutions, we used low-fidelity flows to quickly explore structure, navigation and interaction models with Product and Engineering
The first MVP was intentionally scoped around the highest-value workflow while keeping the underlying structure flexible enough to support the next stage of the product.
Design Strategy & Methods
User Story
Wireframing
04 Design-High-Fidelity: Designing at Speed
As the project scaled, I collaborated closely with another designer to accelerate execution, establishing a shared approach that allowed us to move quickly while maintaining consistency across the end-to-end experience.
The project started with a Service Blueprint to create a shared understanding of the ecosystem, stakeholders, workflows and dependencies involved in the experience.
This became the first tangible representation of the product direction, helping stakeholders align on the opportunity before moving into detailed interface design.
The design opportunity was to create a single experience where information, actions and collaboration could live within the same workflow.
Design Strategy & Methods
Prototyping
05 Deliver-Design to Engineering
I worked closely with the development team throughout implementation, using the designs as a shared source of truth rather than treating handoff as the final step of the design process.
My delivery process
01 Design specification
Interactions, states and edge cases documented.
02 Developer alignment
Design decisions discussed directly with Engineering.
03 Implementation review
Built experiences reviewed against the intended UX.
04 Iteration
Issues identified during development were resolved collaboratively.
05 Design QA
Final implementation checked for consistency, behavior and visual fidelity.
Design Strategy & Methods
Ecosystem user
User flow interaction
Moscow
Blueprint
Outcome
The impact extended beyond the product itself helped demonstrate how a more structured design process could improve how B2B products were conceived and delivered
Scalable foundation
Created a product structure designed to evolve beyond the initial MVP.
Cross-functional alignment
Established a shared design language between stakeholders, Product and Engineering.
Design maturity
The project became a reference for other B2B platforms within the organization.
Key Learnings
01
Align before you detail
Complex products benefit from establishing shared structure before investing in visual design.
02
Wireframes can be a product strategy tool
Low-fidelity design created a faster space for stakeholders and engineers to challenge assumptions and make decisions.
03
Design quality is also a delivery capability
Strong collaboration with Engineering allowed the team to move quickly while maintaining consistency and product quality.
I'm always open to conversations about product design, UX strategy, enterprise experiences, and opportunities to build better digital products
Behance
Resume
Let's turn complexity into clarity.
Get in touch
©Tania Tamayo Haro | Updated 2026